Avoiding "red ink"

Our name is a play on the much disliked "red ink" of debt. We saw technical people doing technical stuff that simply doesn't help the organisation they work for.

By doing things more standardised, more systemised - effectively less technical but with an operational focus, we help avoid the red and move into the black. So while the technology may have changed, there are always things that can be done easier and in many cases, even simpler than before.

Whilst we're a small team, our focus is on fit, not on size making us a select group of professionals. 

Just as importantly, we're doing what we enjoy doing and we're planning on doing what we do for quite some time yet.